Eta Rottenberg graduated with her B.A. in Design from University at Buffalo. She also studied painting and graphic design at the School of Visual Arts, and the Arts Students League in NYC. For ten years she worked as an artist and graphic designer in New York City.
Inspired by the people, city, and arts community in New York, she decided to return to her hometown of Buffalo, NY. Upon entering a new experimental phase in her artwork by creating images of nature using new techniques in watercolor and gouache. Eta creates designs inspired by events in Buffalo, Buffalo architectural icons, and pattern designs around the city.