The history of the American Arts and Crafts movement is embodied in the Roycroft community. Founded by Elbert Green Hubbard, the Roycroft is more than just a National Historic Landmark in the charming village of East Aurora, New York. Roycroft’s artisans and craftspersons ﬂourished from 1898 to 1938, producing some of America’s best and most important crafts, furniture, and books. This visual history through postcards and motto cards produced by the Roycrofters’ presses shares the story and philosophy of their movement. Here, the 1898 postcards featuring “the Characters of the place” and the years of the “Roycroft Renaissance” show the growth and continuity.